Measure F

Santa Monica Business License Modernization

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Would fund essential city services such as 911 emergency response, public safety, and addressing homelessness, shall the measure modernizing the City of Santa Monica’s 1990 business license tax ordinance to improve tax equity and fairness, exempting small businesses from the tax, decreasing tax rates for most retailers and restaurants, raising the corporate headquarters rate to 0.25%, removing auto dealer tax exemptions, and restoring a business license processing fee, generating approximately $3,000,000 annually, until ended by voters. Measure F requires 50%+1 of the vote in order to pass.

Fiscal Impact: This measure would lead to a $2.25 - $3.93 revenue increase for the city to fund essential city services.

Next Los Angeles County Measure: Measure K

Details

Pro/Con
Pro: 

Supporters argue that This measure is about helping Santa Monica remain a place for vibrant, unique small businesses that are essential parts of every neighborhood in our City. It's also about supporting small businesses who are still working to bounce back, as well as encouraging new Santa Monica small businesses - especially women and people of color.

This measure modernizes and streamlines the badly outdated business license tax fee structure in our city, which was created in the 1990s, before the tech economy existed. The Business License Modernization Measure will create a more fair and equitable system for businesses of all sizes, while also generating much--needed revenue for essential city services, like public safety and helping to address homelessness.

A YES vote on this measure means you support funding essential city services through modernizing a 1990 business license tax.

Con: 

No office argument against Measure F was submitted.

A NO vote on this measure means you oppose funding essential city services through modernizing a 1990 business license tax.

In Depth

The City Council of the City of Santa Monica (“City”) placed Measure F (“Measure”) on the ballot.  The Measure would adopt an ordinance amending the Santa Monica Municipal Code to update the City’s business license tax imposed on businesses operating within the City.  The tax is generally imposed on annual gross receipts with non-cannabis tax rates ranging from $1.25 to $5.00 per $1,000. The City also imposes flat business licenses taxes ranging from $50 to $150 on certain business classifications.  

The Measure increases a small business exemption and a disabled person exemption to $100,000 in annual gross receipts and provides for inflation-adjusted increases.  The Measure clarifies business license tax and business license certificate exemptions. Additionally, the Measure reduces penalties and eliminates a back tax calculation applicable to new businesses. 

The Measure reduces the tax rate for residential property owners with three or less rental units to $1.25 per $1,000.  The Measure also lowers the tax rate for retailers and restaurants with annual gross receipts under $5,000,000 to $1.15 per $1,000.

The Measure eliminates an existing $25,000 tax cap for auto dealers and their sales and services will be taxed at the current rate of $1.25 per $1,000 for two years.  In fiscal year 2027-28, auto dealer services will be taxed at a rate up to $3.00 per $1,000. 

The Measure authorizes additional time for City audits when a business has failed to register or obtain a business license certificate. It also adds a four-year statute of limitations to collect any delinquent tax and provides for tolling in certain circumstances.  The Measure authorizes the City to inspect books and records to determine compliance. 

If the Measure passes, the new tax rates and other changes will be effective January 1, 2025, and will remain in effect until ended by voters. 

Source: City Attorney’s Impartial Analysis of Measure F

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